Genie-Lift Equipments - Duralift

Genie Lift Building The Future Together with Duralift

Genie Lift is one of the top aerial work platform manufacturers in the world and has built and defined the EWP industry through leading innovations.

The Genie brand has been serving aerial markets around the world for many decades, from humble beginnings in founder Bud Bushell’s garage in 1966 to operating in 80 countries and on six continents today.

From the very beginning, Genie has been working to develop products that solve customers’ worksite challenges.

It all began in 1966 when entrepreneur Bud Bushnell was experimenting in his garage with pneumatic powered doors. Later Bud Bushnell started his own company, Genie Industries.

The original Genie Hoist was a portable pneumatic lift, considered by many as “Magic in a bottle”, inspiring the name “Genie”.

When demonstrating the Genie hoist at a trade show he came up with the idea to combine several machines and added a platform so that it could hold a man!

The Genie Z – lift with its breakthrough “Z” shape allowed people to be lifted up first, then out-and-over. This new configuration helped customers operate in tighter spaces than ever before.

With its extensive manufacturing capabilities, Genie is committed to making the best products in the most efficient ways.

Genie continues to create leading technologies making it easier for all Duralift’s customers to do business at height.


Duralift holds an extensive range of Genie Lift models across Genie Scissor Lift, Genie Boom Lift and Vertical Lift varieties. Duralift is committed to bringing the best to its customers!



If you are unsure about what machine you may need, don’t worry, the friendly team at Duralift will help you choose the best machine for your next job.

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